We each bring something different to the table, but together we share one goal: creating thoughtful, beautiful, intentional content that helps our clients feel more confident in their brand.

Reel Magic Creative Co. is powered by a little family magic.

Amber and Destiny are sisters, and we happen to be distant cousins—making our team feel a little less like coworkers and a little more like our own creative coven.

There’s something special about the connection we share. We naturally see the same vision, build on each other’s ideas, and somehow always seem to find the magic hiding in the details.

Different strengths, one shared vision, and just the right amount of creative magic.

We’re so excited to introduce the people behind Reel Magic.


Meet the Team Behind the Magic

Reel Magic Creative Co. was created to help business show up online with confidence, consistency, and personality. We believe social media should feel like an extension of your business - not another overwhelming task on your to-do list.

We combine thoughtful strategy, creative storytelling, and polished content to build a presence that feels authentic to you. Whether you need full social media management, help creating content, or simply a clearer direction, our goal is to make the process feel organized, intentional, and genuinely supportive.

Where Strategy Meets a Little Magic

A woman with long, wavy blonde hair smiling in a black blazer and top against a neutral background.

Hi, I’m Heather Noble,

Founder and Executive Creative Director of Reel Magic Creative Co. Creativity and entrepreneurship have been part of my life for as long as I can remember. Before founding Reel Magic Creative Co., I spent nearly two decades as a professional dog groomer, where I learned firsthand what it takes to build relationships, earn trust, and understand the heart behind a small business.

Long before AI and today’s design tools, I was creating my own advertisements, experimenting with marketing, and finding creative ways to bring ideas to life. Over the years, I’ve managed social media for clients, helped friends promote their businesses, and even ran a celebrity fan club as a passion project! What started as a creative hobby naturally grew into something much bigger.

I founded Reel Magic because I believe every business has a story worth telling. I understand the dedication, long hours, and love that go into building something of your own, and I want your online presence to reflect that.

My approach is personal, collaborative, and rooted in creativity, with just a little magic sprinkled in.

After all, the best kind of magic happens when passion meets purpose.


A woman with wavy blonde hair wearing glasses and a black top, smiling softly against a blue background.

Hi, I am Destiny Woodill,

Cofounder and Director of Content Strategy & Insights. I have a natural passion for recognizing patterns and tracking trends, using that insight to grow engagement and build meaningful awareness. By combining pattern recognition with trend forecasting, I create audience interactions that feel personal, engaging, and exciting. I’d love to collaborate and bring fresh, creative energy to what we build together.


Headshot of a woman with curly blonde hair, blue eyes, wearing a black top, smiling against a gray background.

Hi, I’m Amber Wellman,

Cofounder and Director of Operations & Finance . Amber brings a wonderful blend of creativity, organization, and attention to detail to the Reel Magic team. With a passion for helping ideas come to life, she plays an important role in keeping our creative magic flowing. Her collaborative spirit and dedication help turn big visions into beautiful realities. Behind every little bit of magic is a great team, and Amber is an essential part of ours!